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Why I’m Joining Prompt Security as an Executive Advisor

May 11, 2025
Dennis Dahl, former CRO of Trace3 and an executive with over three decades in the technology space, has joined Prompt Security as an executive advisor.
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By Dennis Dahl

Over the past three decades, I’ve had the privilege of working across many corners of the technology industry. I’ve spent over 20 years in various sales and strategy roles at Cisco, partnering with some of the most forward-thinking customers and partners; helping them navigate periods of rapid innovation. Most recently, I served as Chief Revenue Officer at Trace3 where delivering solutions to solve the most pressing challenges facing our clients was our mission. Throughout my career, I’ve seen countless technologies come and go, each claiming to redefine the market.

But artificial intelligence represents something different. This isn’t just the next new thing. AI has ushered in a fundamental and unmistakable shift in how companies operate and how employees perform their day-to-day work. Businesses across every industry are rapidly adopting AI to improve productivity, unlock creativity, and gain a competitive edge. The pace and scale of adoption is unlike anything I’ve seen in my years in the industry.

At the same time, this transformational power comes with significant challenges. The broad and pervasive use of AI introduces serious risks, many of them unintended or difficult to anticipate. From the potential exposure of sensitive data to violations of internal policies and external regulations, to the reputational impact of AI-generated output, companies are facing a new set of security and governance concerns. These are not theoretical risks. They are already playing out in real-world environments and affecting real organizations.

What drew me to Prompt Security is their clear and focused mission: to help businesses harness the power of AI without compromising on security, privacy, or trust. Prompt Security provides a comprehensive solution that allows organizations to embrace AI while maintaining full visibility and control. Their platform gives companies the ability to put guardrails in place, helping to protect sensitive information, uphold compliance requirements, and safeguard brand identity.

In my view, this kind of protection is not a barrier to innovation: it is what enables it. When businesses feel confident in the security and governance of their AI tools, they are more empowered to use them strategically and at scale. Prompt Security is uniquely positioned to make that possible.

What’s even more exciting is the traction Prompt has already achieved. In a short amount of time, the company has amassed an impressive and growing base of customers, including Fortune 500s and leading enterprises across sectors. Their ability to land and expand speaks volumes about the urgent need for their solution. I’ve also been impressed with how quickly they’ve gained momentum with channel partners, a space I know well. Prompt is clearly resonating not just with security leaders, but with the broader ecosystem that supports enterprise transformation.

The team at Prompt Security is solving one of the most urgent and important challenges facing modern enterprises. Their approach is thoughtful, forward-looking, and built with the realities of today’s AI adoption in mind. I’m excited to lend my experience, relationships, and perspective to help accelerate their journey and expand their impact.

It’s an honor to join Prompt Security as an Executive Advisor, and I look forward to what we’ll build together.

Connect with me on LinkedIn.

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